Y2K is over,
ERP (Enterprise Resource Planning)
also came and went. What next? Software
vendors have now reinvented themselves
and are trying to pitch yet another
high-tech buzzword to corporates,
so that they can stay in business.
Y2K, the year that
was, propelled ERP to centre stage.
Eager to appear techno-savvy, numerous
Indian corporate houses bought into
ERP hype - which was projected as
a seamless computerised system that
integrates a company's internal
departments.
ERP, companies
were told, had the ability to effectively
manage and integrate information,
and turn even a mid-sized manufacturers
into international powerhouses.
However, when Y2K
fell flat on its face, ERP also
died down.
"ERP vendors
rode the Y2K wave effectively,"
claims Pradeep Erinjery, Director
of Operations, Thirdware Solution
Limited. "However, when user
expectations changed, ERP was also
transformed. Today, it has taken
the form of CRM (Customer Relationship
Management) and ORM (Online Resource
Management), with e-commerce enablement."
In the laypersons
language, what software companies
are now saying i.e.: Earlier, you
built up to the internal mechanics
of your organisation. Now, you must
present a face to the world-and
we're here to help.
However, this time
around, companies are not biting
the bait as easily. Having invested
vast resources in software in the
last two years, many corporates
are now feeling the pinch. At the
beginning of 2000, for instance,
120 of the top 500 companies in
India had established ERP systems.
The rest were at various stages
of implementation.
The high cost and
long lead times for ERP deployment
led to its downfall. Firms that
bought and ERP package often spent
more than five times the cost of
the software just on implementation.
Servicing the system also added
up to far more what they were used
to spending on the software licenses,
for instances.
Lakshmi Narayan,
CEO of Chennai-based Cognizant Technology
Solutions is optimistic that ERP
is still alive. "People continue
to implement ERP products, though
the hype has abated. Earlier, there
was a need to do it immediately
to counter the Y2K problem. Now,
a new product line has emerged,
whereby ERP applications are being
integrated with web-based front-end
solutions like CRM.
He added, "ERP
only addressed the inside of an
organisation. Now companies are
moving beyond that to improve customer
retention. The concept of business
intelligence has come to force."
Clearly, some firms
would agree. Steel company Isibars
is currently installing ERP. As
Managing Director Ashwin Gupta said
"It is a prerequisite, the
backbone of any firm. It will translate
into goods savings." Added
Chris George, CEO of Esaybuymusic.com,
"ERP has been worthwhile investment.
Since our firm is highly labour
intensive, the economies of scale
have been tremendous. I could do
away with almost 50% of my manpower
after ERP installation."
ERP was all about
improving the supply chain and fostering
greater collaboration across multiple
enterprises. As Mr Erinjery pointed
out, "The very transparency
of the system killed it. It met
with a lack of success in most firms,
since it revealed that objectives
were not aligned across all functions.
Once you reduced the water level,
the rocks surface. And no one likes
to be told that your flaws are clearly
spelt out."
ERP, in its new
avatar, also has a new price tag.
Corporates, who had spent a phenomenal
amount of money putting the system
into place are understandably averse
to buying the new software. So,
the next option? Rent it. According
to Rufina Fernandes, associate VP,
Global Tele-Systems, "We do
not cater to ERP solutions per se.
We are supplying it as an ASP (Application
Service Provider). There is a huge
upfront cost to installing the software,
the hardware and then maintaining
it. By hiring it, corporates can
save close to 40-50% of their cost."
Global has a tie-up with Oracle
for their ERP systems.
She added, "Renting
is a viable option. The services
protects you from technological
obsolesce. In an area where IT solutions
are changing and moving fast, it
makes sense to keep abreast of latest
developments." However not
all software companies have successfully
reinvented themselves. Bangalore-based
Cambridge Technology Partners were
forced to cut down its ERP operations.
S Vaidyanathan, Director, Operations,
said, "We used to market ERP
around two years ago, but had to
close shop six months back. Now,
we have moved on to the next stage,
E-CRM, wherein we have retooled
our personnel for a better understanding
of the market."
Clearly, in an
industry where trends and technologies
change at the speed of thought-well,
almost-the software industry has
figured out how to collaborate and
reinvent themselves to keep up.
And ERP remains core.
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