How do you get the best value for your investments in Information Technology? If you are, like most businesses, stretching every paisa for the best value, your investments in IT need not be treated any different- you must spend where it gives you an edge, and not in areas of dubious merit, however attractive they may be. In other words, align IT goals with Business goals, and monitor returns vigorously.

How do you align your investments in Information Technology with your Business Goals? The answers seldom include “doing more of the usual”. Nor do you need to spend large amounts of money up front and get it all neatly lined up. Research over the years has identified these two, and several other common “prescriptions” as lessons learnt in how to under-perform. Equally, research indicates certain ways to exemplary results- such as continually investing in supporting your unique business propositions.
Of course, realization of this ideal demands a structured and disciplined approach. It requires a strategic mindset, an awareness of issues going beyond technology, into areas such as organization theory, supply chain, ecosystem modeling, etc.

With over eleven years of creating value for businesses in IT, Thirdware has seen many strategies succeed, and many others fail in ways and for reasons uniquely related to business objectives and the Indian environment. We have also worked with businesses in implementing their strategies in IT, in India and worldwide. We welcome your views and thoughts!