Serving customers well. This platitudinous business basic sounds easy in concept, but it remains elusive for a surprising number of companies. Many have tried to improve their customer service, and software vendors and consultants have been all-too-quick to oblige. Still, you know how this movie ends: clients are left with a poorly-implemented system that is only partially used, and falls way short of the promised return.

Thirdware helps clients rewrite this unhappy ending by staying focused on the business value throughout the project. Before recommending any future CRM investments, we demand immediate, tangible benefits like:

The ability to up-sell or cross-sell products and services at a higher margin,
Increased operational efficiency at all customer touch-points, and
The ability to easily mine for strategic nuggets from all customer data
  collected.

We then use a Value Realization Model to tie every single process and every software configuration back to a specific business objective. This way, our clients actually realize the intended value from the project, and in turn reap the benefits of happy customers and a happy project ending.